Guides for firms that take their website seriously.
Cybersecurity
Your firm’s attack surface, seen through an adversary’s eyes — with your professional obligations cited like you’d cite them.
WordPress Security: Your Firm’s Least-Guarded Front Door
Why the risk lives in the plugins, not WordPress — and what “reasonable efforts” means for a site nobody has touched since launch.
Read the chapter →Reusing Passwords: How One Old Login Exposes the Whole Firm
The attacker doesn’t need to break in. They need you to have reused something.
Read the chapter →Form Spam: The Open Door on Your Contact Page
An unprotected intake form is a delivery mechanism — and it delivers straight to staff who are trained to open and answer every message.
Read the chapter →SEO & Design
How clients actually choose firms — search, shortlists, AI answers, and the 40-second website visit — with Google’s own documentation cited.
E-E-A-T: The Bio Page Is a Ranking Asset
Legal queries are “Your Money or Your Life” content — held to the highest standard. Your bios are the exam.
Read the chapter →Practice Pages That Say Something
One intent per page, answers to the questions clients Google — and why doorway pages are twice bad.
Read the chapter →The Map Pack: Local SEO Without the Ethics Trap
Relevance, distance, prominence — and the two places review strategy collides with the conduct rules.
Read the chapter →Want this handled for you?
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