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Get seen by the right people, at the right time.

With a brand compelling enough to trust and buy — through search engine optimization, conversion optimization, and precisely targeted advertising.

01
Search Engine Optimization

Reach clients right when they're looking for you.

Whether your market is local, provincial, state, or national, good SEO (search engine optimization) puts your firm in front of prospective clients at the moment they search.

A high Google ranking for the right practice-area keywords is the most valuable real estate in marketing a law firm. Our campaigns work because we actually do the work — which is why we offer transparent monthly reports and why we don't require fixed-term contracts.

What we do
  • Keyword research: opportunities, search volumes, trends, and competition
  • On-page SEO improvement, done by a real developer
  • White-hat link building campaigns
  • High-quality content creation
  • Local SEO profiles: Google Business Profile, Bing Places, and legal directories
  • Google Search Console monitoring — warnings and errors fixed at the source
  • Transparent monthly reports useful as marketing intelligence in their own right
  • Monthly technical scans to catch issues before Google finds them
  • Webmaster and security services to keep your site updated and secure
02
Conversion Rate Optimization

What if twice as many visitors became clients?

Most firms pay to get visitors and then leave the hardest part to chance. Conversion optimization is the work of turning the traffic you already have into consultations — same visitors, more clients.

By experimenting with page design, call-to-action text, colors, and imagery, we find what makes prospective clients book — with real user-interaction data deciding winners and losers, not opinions or guesses.

What we do
  • Conversion audit of your current site and intake path
  • A/B testing on layout, copy, and calls to action
  • Heatmaps and session data showing where visitors hesitate
  • Intake form testing — fewer abandoned inquiries
03
Pay Per Click Advertising

Targeting is everything.

Compelling ad copy with lousy targeting pays for clicks from people who were never going to become clients.

We design, manage, and report on campaigns that put your firm in front of prospective clients as they search for a law firm.

We are a Google Partner agency managing campaigns that are highly profitable for our clients.

What we do
  • Develop campaign strategy, select keywords, and identify negative keywords
  • Write ad copy for legal intent, not raw clicks
  • Target geographic locations, devices, and schedules
  • Build landing pages designed to convert the traffic you pay for into prospective clients
  • Provide monthly reporting on spend, leads, and cost per lead

Great websites. Better results.

1,327additional leads/year via forms alone
4,851more users in the first year of SEO campaign
15.8%improvement in bounce rate

Results for David Aujla of BCImmigration.com. Data used with permission.

Ready to grow the caseload you want?

Which practice areas do you want to expand? Tell us and we’ll build the campaign around them.

Get a Proposal

Trusted by professionals like you.

Crease Harman LLP Borders Law Group David Aujla, Immigration Lawyer